Social media advertising that reaches the right people with creative they stop for
On social, creative is the targeting. We combine sharp audience strategy with scroll-stopping creative and test both every week to drive leads and sales at a cost that makes sense.
Paid social services
Creative, targeting and measurement working together.
Audience strategy
Interest, lookalike and retargeting audiences built from your best customers.
Creative production
Static, carousel and video ads designed and edited in house.
Lead generation
Instant forms, WhatsApp ads and landing pages tested against each other.
Retargeting
Bring back visitors, viewers and cart abandoners automatically.
Tracking
Pixels, Conversions API and lead quality feedback configured properly.
Optimisation and reporting
Weekly tests, monthly reports on cost per lead and ROAS.
How we work
A clear, accountable process from the first call to measurable results.
Plan
Objectives, audiences and creative angles defined.
Produce
A batch of ad creatives ready to test.
Launch
Campaigns live with tracking verified.
Test weekly
Creative and audience experiments run continuously.
Scale
Budget moved to proven winners.
Who our social media advertising is for
Paid social works best when you can describe your buyer by who they are or what they do, even before they search.
Consumer brands with visual products
Fashion, food, furniture and beauty products suit feed and reel ads, where people discover things they were not looking for. Strong visuals do most of the targeting.
Lead-driven sectors
Real estate, education, finance and healthcare advertisers rely on instant forms and click-to-WhatsApp ads. Qualifying questions filter out unsuitable leads before they reach sales.
B2B firms targeting job titles
LinkedIn reaches people by company, industry, seniority and role. It suits high-value services where one good lead justifies a higher cost per click.
Local businesses and events
Gyms, restaurants, clinics and event organisers can target a radius around their venue. Short local campaigns suit openings, offers and seasonal dates.
What you get from a paid social campaign
Before and after launch, these are the working documents and assets you receive.
- An audience plan naming each segment, the platform’s size estimate for it and the message it will see.
- Creatives in square and vertical formats, including short videos and carousels, each with its own hook.
- Tracking checked before spend starts: Meta Pixel and Conversions API, LinkedIn Insight Tag and test events.
- Lead forms with qualifying questions, or landing pages that match each ad’s promise.
- A testing log recording each creative and audience test, the result and what changed because of it.
- Exclusion lists so existing customers stop seeing ads meant for new ones.
Why work with Swift Digital 360 on social media advertising
Ad accounts change daily, so communication has to keep pace.
- One specialist per account. Your dedicated point of contact owns the account and can explain any result in it.
- Weekly creative updates. You hear which ads are winning, which are tiring and what is being tested next.
- Working hours that overlap with your market. Calls and approvals happen during your day, whether you sell in Dubai, London or Toronto.
- Retainer or fixed-scope setup. Ongoing campaigns run on a monthly retainer; an account and tracking build can be scoped as a one-off.
Paid social pairs well with video ad production and Google Ads management; see each country we advertise in for local details.
Frequently asked questions
Which platform is best for my business?
Meta for most consumer and local businesses, LinkedIn for B2B and high-value services, YouTube for education-led offers. We often start with one and add the second later.
Do you create the videos?
Yes, from your raw footage or with shoots we coordinate, plus motion graphics.
What is a good cost per lead?
It varies by industry and country; we benchmark against your sales value and optimise towards profitable leads, not cheap ones.
Can you run ads in the Gulf and the West?
Yes. We run campaigns for clients in India, UAE, Saudi Arabia, Qatar, UK, USA, Canada and Australia.
How is lead quality managed?
Qualifying questions, CRM feedback and conversion API signals steer the algorithm towards buyers.
Related services
Serving businesses worldwide
We deliver this service for clients in India and abroad from our Hyderabad office. See how we work in your country:
Ready to grow with Social Media Advertising?
Serving clients in India, USA, UAE, UK, Canada, Australia, Qatar and Saudi Arabia. Free consultation, no obligation.