App publishing and App Store Optimization that turn store visits into installs
Getting approved is only the first step. We handle store accounts, compliance and release management, then optimise your listing so the right users find and install your app.
Publishing and ASO services
Launch smoothly, then grow organically.
Developer account setup
Google Play Console and App Store Connect configured correctly.
Compliance and approval
Privacy policies, data safety forms and review guidelines handled.
Listing optimisation
Titles, subtitles, descriptions and keywords researched for search.
Creative assets
Screenshots, feature graphics and preview videos designed to convert.
Release management
Staged rollouts, version updates and rollback plans.
Ratings and reviews
In-app prompts and response strategy that raise ratings.
How we work
A clear, accountable process from the first call to measurable results.
Prepare
Accounts, policies and assets readied.
Optimise
Keyword research and listing copy.
Publish
Submission, review handling and launch.
Measure
Impressions, conversion rate and installs tracked.
Iterate
Monthly listing tests and updates.
Who our app publishing and ASO service is for
This service suits teams that have built an app, or are about to, and need it approved, found and installed.
Businesses launching a first app
Restaurants, clinics, retailers and service firms often commission an app without knowing what the stores require. We prepare accounts, policies and assets so the first submission is complete.
Apps rejected or removed from a store
Rejections over privacy disclosures, in-app account deletion, login requirements or payments are common and fixable. We read the reviewer’s notes, make the changes and resubmit.
Apps found only by their own name
An app that ranks for its brand name and nothing else stays invisible to new users. Keyword research and creative tests open up the searches people actually make.
Internal and field-staff apps
Attendance, field-operations and staff tools often need private distribution rather than a public listing. We advise on options such as managed Google Play and Apple Business Manager custom apps.
What you get from publishing and ASO
Each engagement produces practical assets for both stores.
- A store readiness check covering the privacy policy, Google Play data safety form, Apple privacy labels, account deletion and age rating.
- A keyword map for each store: Google Play reads your full description, while Apple relies mainly on the title, subtitle and a hidden keyword field.
- Listing copy written separately for each store, including short descriptions and promotional text.
- Screenshot sets with captions that explain the benefit shown on each screen.
- Listing experiments on Google Play and product page tests on the App Store, where traffic allows.
- A release checklist for every update, covering release notes, rollout settings and a crash-report check after launch.
Why work with Swift Digital 360 on app publishing and ASO
Store reviews can stall a launch, so we stay close to every submission.
- One contact for store reviewers. Your dedicated point of contact handles correspondence with Apple and Google for you.
- Weekly updates during submission. You know where each build stands and what the stores have asked for.
- NDAs on request. Unreleased apps and test builds stay confidential.
- Launch project or ongoing ASO. A fixed scope covers publishing; a monthly retainer covers listing tests and keyword tracking.
If your app is still being built, see mobile app development and UI and UX design, or read about launching in the countries we serve.
Frequently asked questions
Can you publish an app we built elsewhere?
Yes. We take over publishing and ASO for existing apps.
How long does store approval take?
Google Play usually reviews within a few days; Apple within 24 to 48 hours once compliant.
What is ASO?
App Store Optimization improves how your app ranks and converts in store search, similar to SEO for websites.
Do you run app install ads?
Yes, through our Google Ads and social advertising services.
How do you improve ratings?
Well-timed in-app prompts, quick bug fixes and thoughtful review responses.
Related services
Serving businesses worldwide
We deliver this service for clients in India and abroad from our Hyderabad office. See how we work in your country:
Ready to grow with App Publishing and App Store Optimization?
Serving clients in India, USA, UAE, UK, Canada, Australia, Qatar and Saudi Arabia. Free consultation, no obligation.